Grape Nuts

Kashi, Healthy Choice, Grape Nuts, Puffins pictured and Cheerios are all great whole grain options.

Small Kitchen College: The 7 Healthiest Cereals to Eat Before Your 9 a.m. Class Small Kitchen College 2011

Kashi, Healthy Choice, Grape Nuts, Puffins pictured and Cheerios are all great whole grain options.

Small Kitchen College: The 7 Healthiest Cereals to Eat Before Your 9 a.m. Class Small Kitchen College 2011

Super Golden Crisp sells itself with the portrait of a laid-back bear wearing a mock turtleneck; Grape Nuts sells itself with a photograph of Grape Nuts.

Chuck Klosterman on Media and Culture Chuck Klosterman 2010

Super Golden Crisp sells itself with the portrait of a laid-back bear wearing a mock turtleneck; Grape Nuts sells itself with a photograph of Grape Nuts.

Chuck Klosterman on Media and Culture Chuck Klosterman 2010

Super Golden Crisp sells itself with the portrait of a laid-back bear wearing a mock turtleneck; Grape Nuts sells itself with a photograph of Grape Nuts.

Chuck Klosterman on Media and Culture Chuck Klosterman 2010

"We need to bring it back to life in a relevant way," says Kelley Peters, the "insights" director who charts Grape Nuts psychographics for Ralcorp's $5 million resuscitation attempt.

No Grapes, No Nuts, No Market Share: A Venerable Cereal Faces Crunchtime 2009

Since people haven't been eating nearly as much of it as they used to, the latest Grape Nuts ad campaign, running now on MSN's Web site, is trying a new tonic: It consists of skits in which male milquetoasts get droll advice on "looking cool while driving a minivan," or "letting your in-laws move into your house."

No Grapes, No Nuts, No Market Share: A Venerable Cereal Faces Crunchtime 2009

For Kraft, parting with Grape Nuts, Pebbles and Honey Bunches of Oats will allow the Northfield, Ill., food giant to focus on faster-growing brands such as DiGiorno pizza and, perhaps, lead to smoother relations with activist investor Nelson Peltz

Post Deal Raises Ralcorp's Clout 2007

Super Golden Crisp sells itself with the portrait of a laid-back bear wearing a mock turtleneck; Grape Nuts sells itself with a photograph of Grape Nuts.

Sex, Drugs, and Cocoa Puffs Chuck Klosterman 2003

Super Golden Crisp sells itself with the portrait of a laid-back bear wearing a mock turtleneck; Grape Nuts sells itself with a photograph of Grape Nuts.

Sex, Drugs, and Cocoa Puffs Chuck Klosterman 2003